Why is #BoycottTampax trending on Twitter?

Twitter may be crumbling before our eyes, but it doesn’t end without at least a few more absurd #scandals. Tampax, of all people, sparked a whole debate about period shame and people with periods this week, which eventually led to the hashtag #BoycottTampax. I will miss this place.

Tampax went viral the Monday after official twitter account tweeted: “You’re in their DMs. We are in them. We’re not the same.” It’s funny because it’s true — and timely The crown‘s recent recording of King Charles’ Tampongate – but also disturbing because it sexualizes menstruation and tampon use. In other words, it’s your typical shuddering and/or spitting that induces branded Twitter content. (Be honest, you’ll miss it when it’s gone.) What it isn’t is worth boycotting in my opinion.

as successor, Tampax wrote that the company “refused to have Twitter shut down before we shared this tweet.” And why not? With previously banned users returning to the social media site and content regulations becoming vague under the leadership of Elon Musk, now is the time to remove those tweets from your drafts and add them to your followers’ timeline. But with every tweet comes some risk.

The boldness of Tampax’s tweet made it viral, but the discussion surrounding the joke – which could be viewed as sexualizing a perfectly normal bodily function – was quickly co-opted by anti-LGBTQ commenters, who eventually did #BoycottTampax a trending topic. Apparently the TERF community frowned on the use of the Term “they” instead of “they”. (As in “We’re in she‘ versus ‘We’re in she.”)

The heated debate surrounding the Tampax tweet seemed to embolden TERFs, who took the controversy as their moment to critique the brand. @CruelRider who identified as TERF in her bio, Tampax responded, accusing the company of being “misogynist trash.” others like @Oldspeaker1 (whose profile says they “stand by JK Rowling”), educated Tampax’s statement for 2020 that “not all people with periods are women” as proof that the brand devalues ​​women. “Only female people experience periods and we deserve humanizing words…those words are women and girls,” they wrote. While @TaniaAMarshall brought up the potential sponsorship of trans women influencers by menstrual products. “This is intentionally designed to abuse, destabilize and abuse women and girls,” they said in part. “Say NO, take your money away from Tampax.”



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