FIFA World Cup 2022 in Qatar likely to break all previous revenue records | football news

With the formal start of the highly anticipated FIFA World Cup, which takes place every four years, football fever has gripped the world. The biggest football spectacle started in Qatar on November 20th and will last until December 18th. Eight stadiums across Qatar will host the 64 matches of this flagship event. As global audiences set the stage for memorable sporting achievements on the field, there are also commercial and reputational opportunities off the field across the technology, media and telecoms sectors, according to a new analysis from global financial information and analytics firm S&P Global Market Intelligence.

Based on his analysis, he estimates that Qatar is expected to generate US$6.5 billion, beating all previous tournaments and four times what Korea and Japan did in 2002. The FIFA governing body acts as the custodian of the game, with all proceeds being repaid to the sport. Expenditures consist of event-related costs, development payments to member nations, governance and other administrative costs.

During the 2018 World Cup in Russia, $5.2 billion in revenue was generated, their analysis report said. “Analysis of the last full four-year World Cup cycle leading up to Russia 2018 shows that just under half of FIFA’s revenue comes from broadcasting rights fees,” the report reads.

“Another 26 percent came from marketing rights with sponsors signing deals to participate in the event. Hospitality and ticket sales brought in 11 percent, demonstrating that media exposure and a global affinity for the sport are driving overall revenues. Notably, the 2022 FIFA World Cup will mark the first time that the event will take place in the fourth quarter of a calendar year. It was reported that the scheduling was due to the extreme weather conditions in Qatar during June and July, the months when the tournament usually takes place.

“This delayed scheduling means the Games will take place within the most lucrative TV advertising period of the year,” says the S&P Global Market Intelligence report. Back to the FIFA World Cup 2022: A total of 32 teams from five confederations are competing in Qatar. Up to 64 matches will be played over the course of 29 days. The teams are hosts Qatar, Ecuador, Senegal, Netherlands, England, Iran, USA, Wales, Argentina, Saudi Arabia, Mexico, Poland, France, Australia, Denmark, Tunisia, Spain, Costa Rica, Germany, Japan, Belgium, Canada , Morocco and Croatia, Brazil, Serbia, Switzerland, Cameroon, Portugal, Ghana, Uruguay and South Korea.

Notably, the 2022 FIFA World Cup is the last with 32 teams taking part, as the field will grow to 48 teams when Canada, Mexico and the United States are set to host the 2026 tournament.
France are the defending champions, having won their second title in 2018 after beating Croatia in the final. Most importantly, it’s likely to be the last World Cup tournament for Lionel Messi, the Argentine forward who is considered one of the greatest footballers of all time. It is also very likely that 37-year-old Cristiano Ronaldo will wear the Portuguese colors one last time. This is the first time the Middle East has hosted the event. It is also the first time that the World Cup will be held outside of the typical June-July window to avoid the desert heat during Qatar’s summers.


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